From 100 letters Calculate the price instantly Dispatch on the next working day

B2B Direct Mail Switzerland

Your complete direct mail campaign targeting Swiss companies, from addresses to dispatch

Researched Swiss company data becomes a personally addressed business letter

You define the target group and offer. We research suitable recipients, create your personalised direct mail and handle printing and dispatch.

Calculate direct mail costs →
Calculate direct mail costs → Discuss your project

You decide what we handle

Already have recipient data, copy, a sample or mail-merge letter, or personalised PDFs? We work with your existing materials and handle exactly the remaining steps: personalisation, printing, enveloping and dispatch.

Starting without addresses or a finished letter? We can run the complete campaign. We research suitable target companies and contact persons and, on request, also handle the letter copy, design and personalisation.

Use the direct mail calculator to select the services you need and see the price immediately.

Why direct mail works so well for first-contact B2B outreach in Switzerland

Recipient data, a personalised letter and envelope as a direct mail process

A personally addressed letter reaches exactly the person you want to contact.

No other first contact gives you as much room to communicate your offer and its benefits personally and clearly. A telephone call interrupts people, an unknown promotional email looks like spam, and a brochure is impersonal. The recipient reads a letter when it suits them.

This effect lasts: personal mailings convey appreciation. They are often kept, passed on and read again. You can refer to them at the next contact.

Swiss results confirm the effect: addressed advertising letters are the preferred format to receive and are remembered best. For Caritas, direct mail was the strongest driver of impact in the media mix. Amavita achieved 30 per cent voucher redemptions.

Personally addressed direct mail is an established and permissible way to approach new business customers in Switzerland. It is the most effective channel for initial outreach.
Sources
  1. Swiss survey on advertising impact
  2. JICMAIL Q2 2025
  3. Caritas impact study
  4. Amavita case study

Direct mail calculator

What does your direct mail campaign cost?

Direct mail production and dispatch start at CHF 270.– for 100 letters. For 10'000 letters, the standard service costs CHF 1.70 per letter. The calculator lists recipient data and letter preparation separately.

JavaScript is required for the calculation. You can still send us your project directly: info@swissb2b.ch.

01
Quantity

How many letters?

02
Recipient data

Where does the recipient data come from?

03
Letter template

What do you provide?

04
Production and dispatch

How should the letter be produced?

Printing
Print mode
Dispatch

Up to 12 A4 pages. We use appropriate window envelopes.

Direct mail production and dispatch from CHF 1.70 per letter for 10'000 letters. Minimum quantity: 100 letters from CHF 270.–.

from 100 letters
CHF 2.70
from 250 letters
CHF 2.50
from 500 letters
CHF 2.30
from 1'000 letters
CHF 2.10

The unit price applies to the entire order quantity. The production and dispatch price includes technical checking and preparation of the recipient list and print files, printing, folding, enveloping in the appropriate window envelope, postage, mailing and dispatch reporting.

The impact of a personally addressed letter

Personally addressed A4 business letter with address, subject line, salutation and signature beside a window envelope

A personally addressed business letter does not feel like anonymous mass advertising. Sender, logo, address, subject line, salutation and signature immediately show who is writing and what it concerns.

The personal format signals appreciation: you show that you selected the recipient deliberately and give them the freedom to consider your offer at their leisure. Such a letter is unobtrusive but can be highly persuasive with the right copy.

Content is therefore decisive. A good letter makes the benefit concrete, presents a suitable offer and gives a clear reason for a conversation. When you follow up by telephone, email or LinkedIn, you can refer to the delivered letter rather than starting from scratch.

SwissB2B turns this into a direct mail marketing campaign ready for dispatch: we research suitable recipients, write or use your copy, personalise every A4-sized letter and handle printing, enveloping and dispatch.

How precisely can the target group be defined?

Send us your own recipient list or describe which Swiss companies you want to reach. For research, a keyword or industry and the required region are sufficient. If needed, we further narrow the selection by company size, turnover or other criteria.

You decide how personal your direct mail should be: we can address it more economically to the company address if you want to approach an organisation generally. However, we recommend personalisation. We research suitable contact persons, for example in management, HR, procurement, sales or marketing, and address the letter directly to them by name and salutation.

Example: For a hotel in Central Switzerland, SwissB2B researched more than 1'400 companies with more than 50 employees within a 50 kilometre radius, assigned contact persons to management, HR and marketing, and handled the creation and dispatch of the direct mail campaign.

How your order works

How your direct mail order works

Order at the displayed price or download the quote for internal approval. You need a custom quote only when the calculator cannot show a fixed price.

1

Define your selection

You define the recipients, letter preparation and dispatch details. The calculator shows the price for the standard service directly.

2

Confirm your order

You confirm your order at the displayed price. We give you immediate access to your order in our customer portal.

3

Provide the materials

Upload your recipient list and letter files or send us your brief. If we create or personalise the letter, you approve the sample letter.

4

Process and dispatch

As soon as the recipient data and mail-merge PDFs are complete, we dispatch your direct mail with Swiss Post on the next working day.

Questions about your direct mail campaign

If you supply a mail-merge-ready template, serial processing and creation of the personalised PDFs are included in the production and dispatch price. It also includes preparation of the recipient data, technical checking, production, the appropriate window envelope, postage, mailing and a dispatch overview. Initial set-up of mail-merge fields in a DOCX or ODT, company data and creating the letter appear as separate items in the calculator.

No. You can use your own list or have SwissB2B research suitable target contacts.

100 letters are the commercial minimum quantity for a single mailing run. The minimum quantity therefore also matches the smallest company data package. In the standard configuration, direct mail production and dispatch start at CHF 270.– for 100 letters.

The calculator takes account of quantity, number of pages, colour or greyscale, simplex or duplex, and A or B Post, and shows the price for your selection directly.

In the calculator, you can choose 1 to 12 A4-sized pages per recipient. For longer documents, we assess weight, production and postage individually. Flyers, brochures, separate inserts, special paper and freely selected envelopes are not included in this offer.

Simplex prints each sheet on one side only. Duplex uses both front and back. For multi-page letters, duplex can save paper and weight. The calculator accounts for the difference for your selected number of pages.

We accept an already personalised series as a continuous mail-merge PDF, individual PDFs or a ZIP file containing individual PDFs. Documents must be in A4-format. We check the document count, address area and technical suitability, then send the series to production without further document approval.

For a one-off CHF 75.–, we insert the agreed mail-merge fields in your template and create a personalised sample letter from it. After your approval, we generate the individual PDFs for all recipients. If a font we do not have changes the layout, we review the result with you using the sample letter.

You supply the complete approved copy, logo and sender details. For a one-off CHF 150.–, we create a one-page A4-sized letter template with address field, date, subject line, personal salutation and suitable page breaks. Editorial revision is not included. We quote multi-page templates individually.

A one-page business letter in German costs CHF 490.– as a one-off. This includes the copy and the complete letter template for personalisation. We quote additional pages, further languages, separate letter variants or complex design individually.

We combine the letter with the recipient file. Address, salutation and agreed fields are inserted for every recipient. For DOCX, ODT and new letter templates, you see a fully completed sample letter before the series is created. If you already supply all personalised PDFs, we check the finished series instead.

A Post is faster and B Post is less expensive. The calculator shows the price difference for your selection. The processing period begins when all required materials are available.

For a standard selection, you order at the displayed price. Registered Swiss companies receive an invoice with 15 days for payment. For orders from abroad or payment in advance, we send payment information separately. If the price cannot be calculated as standard, you first receive a binding quote.

We hand a finished personalised PDF series to Swiss Post on the next working day once all required materials are available. For a formatted sample letter or finished letter copy, we create the sample letter within one working day. If SwissB2B writes the letter, you receive it within two working days. After you approve the sample letter, it is posted on the next working day.

Undeliverable letters can occur despite checked addresses. We notify you of returns that reach us.

Yes. For more than 10'000 letters, we assess your order individually and send you a firm price.

Start your direct mail campaign targeting Swiss companies

Choose the recipients, letter preparation and dispatch details. You see the total price immediately and can order directly.

Calculate direct mail costs →